Your name and contact details
How we use your name & contact details
Why?
Deliver your purchases to you
We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)
Send you service messages by text, e-mail or through our app, such as order updates
We’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, SMS, or post, about our new products and services
To keep you up to date. We only send this with your permission
Fraud prevention and detection
To prevent and detect fraud against either you or Merrrch – unfortunate, but absolutely essential
Showing you Merrrch.com adverts as your browse the web
So you can see our latest products and deals
Finding out what you, and other customers, like
To ensure we are giving you what you want, and to stay ahead of the competition
 
Your date of birth information
How we use your date of birth
Why?
Fraud prevention and detection
To prevent and detect fraud against either you or Merrrch – unfortunate, but absolutely essential
 
Your gender information
How we use your gender information
Why?
To direct you to the right part of our website
To get you to the products that you want faster
 
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
How we use your payment information
Why?
Take payment, and give refunds
We’ve got to do this to perform our contract with you — we’re not giving all our stuff away!
Fraud prevention and detection
To prevent and detect fraud against either you or Merrrch – unfortunate, but absolutely essential
 
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
How we use your contact history
Why?
Provide customer service and support
We’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staff
So that, when you contact us, you get the best possible customer service
 
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
How we use your purchase history and saved items
Why?
Sell you things
We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns
We’ve got to do this to perform our contract with you
Finding out what you, and other customers, like
To ensure we are giving you what you want, and to stay ahead of the competition
 
Information about your phone or laptop, and how you use our website and app
Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.
How we use information about your phone or laptop, and how you use our website and app
Why?
Improve our website and set default options for you (such as language and currency)
To give you the best possible shopping experience
Protect our website
To prevent and detect fraud against either you or Merrrch – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data
 
Information from accounts you link to us
What we do if you link your Twitter or Facebook accounts to us
How we use information from accounts you link to us
Why?
To enable you to log into our website simply and easily without having to create a specific account
To make it easier for you to use Merrrch.com and purchase those items you want!
To provide product recommendations
So you can quickly spot things which take your fancy
 
Your responses to surveys, competitions and promotions
How we use your responses to surveys, competitions and promotions
Why?
Run the survey, competition or promotion
We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!
Companies in the First Cheer Ltd group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
Professional service providerssuch as marketing agencies, advertising partners and website hosts, who help us run our business
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and payment providers where you choose to use their payment service
How to stop marketing messages from Merrrch.com
You can stop receiving marketing messages from us at any time.
You can do this:
Through your account settings
By clicking on the ‘unsubscribe’ link in any email
By contacting us
Have any questions or feedback about this notice
Would like us to stop using your information
Want to exercise any of your rights as set out above, or have a complaint
Merrrch
2A Merle Avenue
Uxbridge
UB9 6DG
United Kingdom