Taking sustainability seriously

Many of our products incorporate terms that describe the fabric or manufacturing methods. Some items are aligned with industry-recognised standards and frameworks to ensure ethical and social considerations are taken into account in our practices. We’ve assembled this glossary to clarify key terms used in describing our products, enhancing understanding of the terminology employed.

*These align with our understanding based on information provided by our suppliers.

Sustainable terms

Organic cotton + -
Organic cotton cultivation involves growing and farming without pesticides, thereby removing highly toxic substances from the environment. This practice offers enduring advantages for both humanity and the planet, making it a widely regarded as a more environmentally friendly alternative to conventional cotton.
Recycled polyester + -
Recycled polyester, commonly referred to as RPET, is sourced by melting down existing plastic and re-spinning it into new polyester fibre. Pre-consumer recycled content denotes material diverted from the waste stream during manufacturing processes, such as yarn spinning or garment cutting, before reaching the end-user. Post-consumer waste encompasses plastic PET bottles, industrial fishing nets, and some used clothing, thereby diverting plastic from landfill. Recycling methods for polyester can be mechanical (melting and extruding plastic into yarn) or chemical (reverting to the monomer or polymer phase before extruding yarn). The advantages of recycled polyester include offering materials a second life, diverting them from landfills, and boasting an estimated 32% lower carbon footprint per tonne of fibre compared to virgin polyester.
Regenerated cotton + -

There are two primary forms of cotton waste recycling:


Pre-consumer waste: Cotton scraps from manufacturing cutting rooms are recycled into usable cotton for apparel production. These offcuts are sorted by colour, shredded, and finely spun into yarn for clothing production. Whether organic or non-organic, this process of transforming "waste" material into usable fabric is a commendable sustainable practice.


Post-consumer waste: Refers to a cotton garment that has fulfilled its intended purpose and is now discarded. Cotton waste undergoes processing with stripping machines, breaking the yarns and fabric into smaller pieces. This recycling process consumes considerably less energy, water, and chemical products compared to using virgin cotton.

Spun-dyed + -
"Spun Dyed" or "Dope Dyed" refers to the colour dyeing process for polyester. In this method, the dye is incorporated directly into the polyester chips before undergoing a heating process, during which they are melted and extruded to produce yarns. These yarns are subsequently woven together to create clothing. Employing spun dyeing alongside recycled polyester helps minimize water and chemical usage in fabric dyeing, resulting in a reduced environmental footprint compared to conventional methods that involve dyeing fabric in large water vats and treating it with chemicals.
Transitional cotton + -
It requires a minimum of three years of pesticide-free farming for a field to be designated as organic. Initiatives are underway to incentivise farmers to transition to organic practices by permitting them to sell their crops during the certification process. Cotton produced during this transitional phase is referred to as "transitional cotton."
Fairtrade + -
By mandating companies to pay sustainable prices, which must never fall below the market rate, Fairtrade addresses the inequalities present in conventional trade, which historically marginalises the most impoverished and vulnerable producers. This framework empowers them to improve their position and exert greater control over their livelihoods.
Global Organic Textile Standard + -
The objective of the Global Organic Textile Standard (GOTS) is to establish universally recognised criteria that guarantee the organic status of textiles – from the sourcing of raw materials, through environmentally and socially responsible production, to labelling – thereby offering a credible assurance to the end consumer.
Oeko-Tex + -
Oeko-Tex is a registered trademark that encompasses product labels, company certifications, and additional services offered by the International Association for Research and Testing in the Field of Textile and Leather Ecology. Its most prominent offering is the STANDARD 100 by OEKO-TEX®, a globally recognised label for textiles tested for harmful substances. This certification symbolises consumer trust and ensures high product safety standards.
Amfori + -
The Amfori Business Social Compliance Initiative (BSCI) Audit is an industry-driven effort dedicated to overseeing and evaluating workplace standards across the global supply chain.
Sedex + -
SMETA (Sedex Members Ethical Trade Audit) is a social audit that evaluates a site according to its organisation's labour, health and safety, environmental, and business ethics standards. Sedex views these as crucial aspects for evaluating an organisation's responsible business practices and ensuring social compliance.
Wrap + -
Worldwide Responsible Accredited Production, previously known as Worldwide Responsible Apparel Production, is an organisation dedicated to advancing safe, lawful, humane, and ethical manufacturing practices globally. It provides certification to factories based on twelve "Worldwide Responsible Apparel Production Principles."
PFC-Free + -
Perfluorochemicals (PFCs) are a category of chemicals utilised in the production of fluoropolymer coatings and items engineered to withstand heat, oil, stains, grease, and water. Their presence can impact both the wearer of the garment and the environment when they leach or wear off from jackets. PFCs have been detected at measurable levels in snow, ice, and water bodies globally. Evidence suggests that certain PFCs may pose risks to reproductive health, contribute to tumour growth, and disrupt the hormone system.